Why you need a Professional Speaker

I’ve seen the trend over the last few years and let me say, finally, we are back. This morning, I came from a meeting with a client who described their 300-person conference event perfectly.

Stage 1

After Covid, the budgets were gone. Stripped. No one wanted to reach back into the pocket and cough up professional speaker fees. Events just didn’t happen.

Stage 2

The solution was to bring on (cheap) in-house speakers, which led to a resounding failure of events and complete stripping of energy. It was even considered that an on-line option was the answer to everyone’s prayers. It wasn’t.

Stage 3

Having experienced the failure of in-house speakers, other options were attempted such as interviews and panels. Oh dear. Yet more energy sapping from the room and now we were going hybrid while everyone at home did the vacuuming.

Stage 4

The time had come for one professional speaker, maybe as a closing speaker before evening drinks to send everyone away happy. It was OK, but not enough.

Stage 5

Speakers, speakers, speakers. My client told me the calibre of speakers has been the absolute key to their incredibly successful events, which drives people to travel to attend. They had several colleagues and myself along and their event rocked. It works.

For some, that is an emotional experience; for others, it’s interaction and education. We have to bring everyone back to life and we are back to do it.

The key is energy, energy in entertainment, humour and deliverables.

Let me know your thoughts.

Love,
Dr Louise Mahler